Troy Hayes


Ulta Beauty


Research is the Reason


Creative Director



Thrivers, not just survivors. That’s what we called the talent in our A Gorgeous Way to Give campaign, a fundraising partnership with Ulta Beauty and the Breast Cancer Research Foundation (BCRF). The purpose is to raise awareness and funds for breast cancer research and a search for the cure. This year's campaign concept, Research is the Reason, shows the statistical and personal impact research has on the lives of breast cancer thrivers.


The videos below promoted the partnership across Ulta Beauty's digital channels. We brought together the breast cancer researchers and thrivers to highlight the importance of research and how it helps so many.

Interviews Videos

I interviewed breast cancer thrivers and researchers to highlight the importance of research and the impact it makes. These videos ran organically on our Facebook and Instagram channels.

Partnership Videos

Ulta Beauty’s supports BCRF’s mission in many ways. This tactic brought awareness to our support, and how our audience can help, too. These videos ran as targeted ads on Facebook and Instagram.


Sr. Creative Director: Cara Bonilla

Cinematographer: Jon Grace

Photographer: Sasha Gulish

Production: Bauie Productions

Makeup: Jenna Kristina

Hair: Ammon Carver, Pekela Riley, and David Lopez

Agency: Vidmob

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